The new Juventus football shirts and kits have arrived. The Juventus home jersey features the iconic club's black and white vertical stripes, and at footballticketsjuventus, we actually like the new Juventus look. How about you? Do you like the black and white design and fancy getting the new season Juventus football shirt? Show your support to the best Italian football team: Check out the set of Juventus home kits, away shirts and buy your Juventus football shirt for the new season.
2023-24 Juventus football kits
History of Juventus shirt sponsors
As a storied club with a rich history, Juventus has been a symbol of footballing excellence and a canvas for some of the most iconic shirt sponsors in the sport. From the early days of sponsorships to the modern era, each sponsor on the Juventus shirt has been not just a brand but also a chapter in the club’s illustrious history. In this article, we explore the evolution of Juventus shirt sponsors from the perspective of a true Bianconeri fan.
The Dawn of Sponsorships (1979-1981):
- Fiat (1979-1981)
- Historical Context: The first-ever shirt sponsor for Juventus was the Turin-based automotive giant Fiat in 1979. It marked a new era in Italian football, intertwining the club’s fortunes with a symbol of Italian industry.
- Fan’s View: For Juventus fans, the Fiat logo was more than just a sponsor; it represented a union of Turinese pride, linking the city’s two biggest exports: cars and football.
Entering the Golden Era (1981-2002):
- Ariston (1981-1989)
- Historical Context: The Ariston era coincided with a golden period in Juventus history, including European triumphs and domestic dominance.
- Fan’s Perspective: Ariston became synonymous with success, reminding fans of the legendary players who donned the shirt.
- UPIM (1989-1992)
- Historical Context: UPIM, an Italian department store, graced the Juventus kit during a period of transition.
- Fan’s Reaction: This period was seen as a bridge between two successful eras, with UPIM representing a time of change.
- Danone (1992-1998)
- Historical Context: The 90s saw Juventus reach new heights in Europe, with the Danone sponsorship becoming a symbol of this era.
- Fan’s Perspective: For fans, the Danone logo evokes memories of European nights and domestic triumphs.
- Tele+ (1998-2002)
- Historical Context: The late 90s saw the rise of television rights in football, and Tele+ was at the forefront in Italy.
- Fan’s View: This era is often remembered for the shift towards modern football economics, with Tele+ at its heart.
Modern Partnerships (2002-Present):
- Tamoil (2002-2004)
- Historical Context: The Tamoil sponsorship was brief but came at a time of rebuilding for Juventus.
- Fan’s Reflection: Seen as a transitional sponsor, Tamoil represented a period of change and challenges.
- Fastweb/Sky Italia (2004-2007)
- Historical Context: This period saw dual sponsorship, a unique arrangement that reflected the evolving nature of football sponsorships.
- Fan’s Perspective: Fans often recall this era for its uniqueness in sponsorship, paralleling a time of restructuring in the club.
- New Holland (2007-2010)
- Historical Context: Another nod to the club’s Turinese roots, New Holland brought a sense of local pride.
- Fan’s View: The New Holland era is often remembered for its emphasis on local identity and pride in Turin’s industrial heritage.
- Jeep (2012-Present)
- Historical Context: The Jeep sponsorship began in 2012 and coincided with a period of domestic dominance and a return to European prominence.
- Fan’s Perspective: For many fans, the Jeep era symbolizes a return to the top of Italian and European football, embodying a modern, global, yet quintessentially Juventus identity.
The journey of Juventus shirt sponsors is more than a series of commercial deals; it is a tapestry of the club’s history, reflecting changes in the sport and society. Each sponsor has left its mark, not just on the kits but in the hearts of the fans. As we look to the future, the Juventus shirt will continue to be a symbol of pride, passion, and excellence, both on and off the pitch.
Find more Juventus football shirts and merchandise
If you are after a specific Juventus shirt or item, we recommend you check out the Juventus product page on footballkit.eu. You will find a wide selection of Juventus football kits and jerseys, as well as Juventus retro shirts, the new training gear and some absolutely beautiful sportswear. See all Juventus jerseys and kits
